Clinic Local SEO Case Study

[Client name], a private clinic in [City], wanted more patients to find them when searching for nearby doctors and treatments. Over [5] months we focused on Google Maps visibility and clear, trustworthy treatment pages.

The Challenge

The clinic appeared in Google Maps only for its own name. Competing clinics with more reviews and complete profiles took the top three map spots for almost every treatment search in the area.

Its website listed all services on one page with little detail, and business details differed across directories. Patients searching for a specific treatment found no page that answered their questions about cost, process or recovery.

Our Solution

• Fully optimised the Google Business Profile with correct categories, services, opening hours, photos and booking links.
• Cleaned up name, address and phone details across health directories and local citation sites.
• Wrote a separate page for each main treatment, reviewed by the clinic's doctors for accuracy.
• Added MedicalClinic, Physician and FAQ schema to support rich results.
• Set up a simple review request process sent to patients after their appointment.
• Tracked phone calls and online bookings from the profile and website separately.

How We Worked

Key Takeaway

For clinics, the map pack often matters more than regular search results. Keep your details identical everywhere, ask every satisfied patient for a review, and give each treatment its own page checked by a qualified professional. Accurate medical content builds trust with patients and with Google at the same time.